Custom Research

The Custom Research sector supplies information and consulting services for operational and strategic marketing decisions in over 30 countries, and via partnerships in more than 60 countries.

Custom Research offers a broad spectrum of services which include tests and studies, in particular, for product and pricing policy, brand management, communications, distribution and customer loyalty. GfK monitors products and services from development and launch through maturity to the degeneration phase. The sector’s portfolio comprises continually collected data, for example from household and doctor panels, as well as ad hoc studies tailored specifically to individual questions. The data source for the Custom Research sector is provided by consumers and physicians (point of consumer and physicians).

The Custom Research sector comprises the segments Consumer Tracking, HealthCare, Automotive, Business and Technology, Financial Services, Consumer and Retail, Other Custom Research, Custom Research Central and Eastern Europe, Custom Research Latin America, Custom Research Asia and the Pacific as well as the multi-segment Custom Research.