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HealthCare

GfK is one of the largest providers of health care marketing research in the world. With a history of servicing health care and pharmaceutical manufacturers for more than 40 years, GfK HealthCare has pioneered marketing research techniques considered to be industry standards and has earned a reputation as one of the pre-eminent research organizations in the health care market.  

Our global team of more than 550 health care research consultants and support staff conduct marketing research projects and programs of varying scope and scale throughout the world, with operations coordinated from GfK HealthCare offices across the United States, Europe and Asia. We collaborate with health care and pharmaceutical companies of all sizes, from smaller specialty companies to the largest manufacturers in the world.

GfK's health care-focused offerings form a complete portfolio of marketing research products and tools to meet a brand's needs throughout its life cycle, from predevelopment through in-market.

Leveraging our suite of innovative proprietary approaches as well as time-tested techniques – spanning the full continuum of custom and multi-client  marketing research and including all qualitative and quantitative methodologies – GfK HealthCare assembles marketing research programs that provide the insights necessary to support informed decisions for the business challenges clients face.

A sampling of the research GfK HealthCare conducts to help fortify brands at every stage includes: 

• Key Opinion Leader Research
• Concept Testing
• Buying Process Research
• Market Landscape & Assessment
• Market Segmentation
• Product Optimization & Positioning
• Message Optimization
• Payor Research
• Patient Records Research
• Promotional Effectiveness
• Message Tracking
• Awareness, Trial & Usage Tracking
• Brand Equity Tracking
• Sales Force Effectiveness
• Sales/Market Share Data (Agro, Animal Health and Dental)
• Medical/surgical device testing and development

GfK HealthCare has extensive experience in virtually every therapeutic category and is considered a market leader in some of the most complex disease areas, such as oncology and HIV. GfK brings clients the full perspective on the health care landscape from all key stakeholders: physicians, key opinion leaders, patients, pharmacists, managed care decision makers, as well as consumers of OTCs and other constituents. In addition to our work with pharmaceuticals and health care, GfK HealthCare is also a global market leader in providing full service marketing research for the agro, animal health and dental lab industries.

GfK Healthcare (United States)
Tel. +1 215 283 3200
healthcare.inquiries@gfk.com 
 www.gfkhc.com 
 
GfK HealthCare (Europe)
Tel. +49 (0)911 395-4409
healthcare@gfk.com
www.gfkhealthcare.com 
 
GfK HealthCare (Asia)
Tel. +65 6826 8600
info@gfk-healthcare.asia
www.gfk-healthcare.asia