Human Resources policy

The world is not really getting smaller, but everything is getting closer. Now you can shop in New York without ever leaving home. You can travel the world gathering data and information in a matter of seconds.

GfK’s strength lies in providing global players in the old and new economies with up-to-date and reliable information on markets and consumers. This is the basis for successful marketing and sales decisions.

Quality and innovation coupled with dynamic growth and financial strength are crucial to further growth and international expansion is a cornerstone of our corporate strategy. Only companies present in the international markets will play an increasing role as providers of business information services in the future.

Founded in 1934, GfK was the first market research organization in Germany. Today GfK is one of the top five market research companies in the world with 115 operational companies who offer market research services in over 100 countries. We are a global player in a global information and knowledge society.