People are our main asset. Development through training, sharing ideas and sound experience is essential to our business.
Our employees have the freedom to explore and develop their talents and are empowered to achieve our common goals. We encourage and reward initiative, dedication and hard work. Fairness, good communication and working relationships at all levels and locations are key to our success.
We have efficient and sophisticated HR systems and aim to recruit and retain highly qualified and dedicated people.
To this end, we carry out regular employee surveys to ensure that everyone at GfK understands what is expected of them and we use a remuneration system linked to our corporate aims.