Our employees are our main asset!
How does a company measure its worth? By its share price, its assets, its sales and profits? Of course, the banks and analysts and indeed the tax authorities are not wrong. But we feel they are missing something. The true value of a company lies in the knowledge its people possess - their know-how, expertise and creativity. And of course, their motivation and loyalty to the company. These are our real assets.
The GfK employs 8,400 people across the world. People of different nationalities, creeds and cultures, who all share the same goal: to provide our clients with the best service in the world.
Hear and see for yourself what our employees from around the world have to say about GfK. So take a look at the video- and audio-sequences on the rigth hand side.
To play the different sequences it is necessary using Apple Quicktime Player.