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Global Studies - Attitudes around materialism

Attitudes around materialism

Global study: attitudes around materialism

Consumers value time and experiences more than money and possessions

Looking the top 2 (agreement) and bottom 2 (disagreement) boxes from on a 7-point scale:

  • Internationally, three times more people firmly agree than disagree in wanting more time over more money
  • Even among people with low income, twice as many firmly agree than disagree
  • For those aged 60+, the gap narrows significantly

Country-specific data: free report of quick-view charts showing results by gender, age and income for 17 countries.

Countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA

Register to download our full findings by country, gender and age group

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