Press Releases: Multi-Client Research Highlights
GfK Healthcare Introduces Managed Markets Delegates on Demand™: Quarterly Omnibus to Tap and Track Pulse of Key MCO Decision Makers
Sept. 2, 2009 — GfK Healthcare, the largest provider of fully integrated custom health care marketing research in the United States, announced today the introduction of Managed Markets Delegates on Demand™, a quarterly omnibus study offering pharmaceutical marketers the ability to regularly access and query a panel of key managed markets decision makers representing the largest and most influential organizations in the nation.more >>
GfK Healthcare’s Roper Diabetes Patient Program Launches Enhanced Annual Study for Western Europe: Six Focused Research Waves Across Five Countries
Aug. 26, 2009 — GfK Healthcare’s Roper Global Diabetes Program, the definitive global perspective on diabetes, announced today the launch of its enhanced 2009/2010 Western Europe Patient Study. Offering a holistic perspective of the diabetes patient across five European countries, with robust insights into patients’ attitudes and behaviors towards treatments, testing and lifestyles, the study now makes available to marketers greater reporting frequency and focus across a variety of broad-based and niche diabetes patient groups.more >>
GfK Healthcare’s Managed Markets Practice Area Introduces P&T e-Summit™: Web-based Simulation of “Real-World” Clinical Presentation to P&T Committee
July 13, 2009 — GfK Healthcare, the largest provider of fully integrated custom health care marketing research in the United States, announced today the introduction of P&T e-Summit™, a two-hour Web-based simulation of a “real-world” Pharmacy & Therapeutics Committee meeting.more >>
GfK Healthcare Introduces PAIR™ Modeling: Integrating Product and Patient Attributes for More Accurate Pharmaceutical Forecasting, Opportunity Assessment
July 6, 2009 — GfK Healthcare, the largest provider of fully integrated custom health care marketing research in the United States, announced today the introduction of PAIR™ (Product-Patient Attributes in Reality) Modeling, a unique approach to forecasting and opportunity assessment in pharmaceutical markets that integrates both product attributes and patient characteristics in the research design, providing more detailed and realistic results than traditional stand-alone patient- and product-based choice models.more >>
GfK Healthcare Unveils Brand BEAT™: Cost-Effective, Modular Monitoring of Pharmaceutical Brand Health
June 25, 2009 — GfK Healthcare, the largest provider of fully integrated custom health care marketing research in the United States, announced today the launch of Brand BEAT™ (Brand Equity Assessment & Tracking), a complete package of health care-specific brand positioning diagnostic tools for measuring the cognitive and emotional strengths of a brand.more >>
