• Affiliations
• Articles
• Awards
• Presentations
• Press Releases
• The Orange Pages
• Pipeline Newsletter
• Training
• Webcast Series

Thought Leadership: the Cornerstone of GfK Healthcare

Read health care industry magazines or attend key professional association events and you will regularly find representatives of GfK Healthcare sharing knowledge (not pushing product).

A sampling of the ways in which the executive management and research professionals of GfK share knowledge with the industry:

• Authoring articles in the media that matter to the health care industry
• Giving presentations at major industry conferences
• Shaping the industry through active involvement in key health care industry association committees and editorial advisory boards

• Publishing knowledge-sharing resources for clients:

The Orange Pages – a monthly hardcopy publication, exploring a new hot topic in health care marketing and marketing research, authored by Richard B. Vanderveer, Ph.D., CEO of GfK Healthcare

Pipeline – a monthly e-newsletter/knowledge-sharing platform, offering three to four brief articles on new research methodologies and current trends and issues monitoring in health care marketing and marketing research