Published Articles: Unique Insights and Knowledge
Pipeline 2010: Provocative Agents Medical Marketing & Media, December 2009
Exploring the Impact of Health Care Reform on the Role of Marketing ResearchPBIRG Perspective Newsletter, September 2009
Resisting persuasion: Building defenses against attacks in the context of wargamingJournal of Medical Marketing, August 2009, Vol. 10
Examining Physician Segments: Understanding Doctors' Attitudes Can Drive Better Sales
Pharmaceutical Representative, April 2009
A Unified Approach to Pricing Research PBIRG Perspective, April 2009
6 Steps to a Dynamic Message Medical Marketing & Media, March 2009
Professional Emotions and Persuasion: Tapping Nonrational Drivers in Health Care Marketing Research Journal of Medical Marketing, March 2009, Vol. 9
Consolidation Forms GfK Healthcare: Boosting Client Efficiencies Pharma Market Research Report, February 2009
Innovation and Focus in Health Care Next Generation Pharma, February 2009
Integrated Market Intelligence Strategies Offer Key for Successful Device Marketing MX: Medical Device Executive, December 2008
Ethnography: The Good, the Bad and the Ugly Journal of Medical Marketing, 2008, Vol. 8
Crafting Effective Ads With Marketing Research Medical Marketing & Media, March 2008
Choice Modeling: A Pharmaceutical Marketer's Crystal Ball for Predicting Marketplace Behavior Product Management Today, January 2008
Marketing Research: Uncovering Opportunities in a Constrained Environment Next Generation Pharma, December 2007
Revolutionary Marketing Research for an Evolutionary Pharmaceutical Market, Next Generation Pharma, September 2007
Best Practices for Conducting Global Marketing Research Medical Marketing & Media, June 2007
Enlightened by a Luminary: Interview with Richard B. Vanderveer, Ph.D. PBIRG Perspective, April 2007
Ethnographic Research: A Day in the Life of Your Customer Medical Marketing & Media, March 2007
Hepatology: An Important New Frontier in Pharmaceutical Development Product Management Today, February 2007
Customer-Driven Positioning: The Next-Generation Approach to Pharmaceutical Product Positioning Journal of Medical Marketing, 2007, Vol. 7
Delivering New Insights for Product Managers by Studying the Patient's Symptom Presentation Product Management Today, November 2006
The Information Diet: How, When and Why Physicians Consume Information Pharmaceutical Executive, September 2006
An Introduction to Multivariate Methods PBIRG Perspective, September 2006
Maximizing Market Research Data for Early-Stage Product Development Product Management Today, April 2006
Market Research Roundtable: Using Research to Understand a Changing Marketplace Pharmaceutical Executive, March 2006
The Physician and DTC DTC Perspectives, December 2005
Future Directions in the Marketing of HIV Treatments Product Management Today, September 2005
GfK Buys, Consolidates U.S. Healthcare Holdings Pharma Market Research Report, June/July 2005
Strategic & Tactical Applications of Patient-Level Data Journal of Longitudinal Data, January 2005
Position, Position, Position Pharmaceutical Executive, August 2005
War Gaming: Excercises in Defending Brand Territory Medical Marketing & Media, May 2005
Richard Vanderveer: 2004 Pharma MR Executive of the Year Pharma Market Research Report, December 2004
Grabbing Some Early WinsJournal of Longitudinal Data, November/December 2004
Strategic and Tactical Applications of Patient Level Data Journal of Longitudinal Data, September/October 2004
Vanderveer, Doctor of PersuasionMedical Marketing & Media, July 2004
The Making of a Research Merger that Actually Worked Research Business Report, March 2004
What the Doctor Ordered: A Permission-Based Sales Model Can Create Efficiencies and ROI Pharmaceutical Executive, March 2004
Where Do Sales Aids Come From? Pharmaceutical Representative Magazine, October 2003
Taking on Pharma's MR User-Supplier Partnership Dilemma Pharma Market Research Report, July/August 2003
Out-of-the-Box Marketing: Will it Work for Pharma?Pharma Marketing News, July 2003
The Shifting Relationship Between Pharmaceutical Company and Supplier: Are Partnerships in Peril? PharmaVOICE, May 2003
A Marketer's Cure for Physician Attention-Deficit Disorder Medical Marketing & Media, May 2003
Industry Insider: The Psychology of Physicians Pharmaceutical Executive, March 2003
Building the Bridge Between "e" and the Sales Force Medical Marketing & Media, November 2001
Pharmaceutical Marketing is Going to be Very Different, Very Soon Medical Marketing & Media, January 2001
