Roper Global Diabetes Program

No microscopic samples or generic insights. With GfK Healthcare’s Roper Global Diabetes Program, you can expect robust patient samples with detailed trended data from our experts, backed by more than 20 years’ experience in diabetes marketing research. What’s more, Roper filters data so you can look at the market the way you define it, tailored to enrich your marketing strategies. Roper is that relevant.

With trusted, inspired insights across the life cycle of your brand, you can look forward to filling the knowledge gaps in your strategies and focusing on the patient segments that require your attention. With current pressures to contain costs and optimize investments, GfK Healthcare’s Roper Global Diabetes Group has responded – trimming the fat and building in time and cost efficiencies. Roper is that streamlined.

Boost confidence in your marketing plan, with the definitive perspective on diabetes

Based on feedback from diagnosed patients, you will learn:

• Patient attitudes and behaviors
• Key influencers for lifestyle changes and treatment options
• Product usage and compliance
• Sources of care and insurance/reimbursement
• Diabetes control and demographics
• Patients’ therapy progression (e.g., orals to insulin)

It’s the solid foundation necessary to help you make the most informed business decisions with confidence. Roper is that trusted.

Flexible deliverables that give you more mileage from your marketing research