• Custom Primary Research
• Syndicated Primary Research
• Managed Markets
  Practice Area
• Sales Force Effectiveness
  Practice Area
  • Detail Tracker
  • Detail Watch
  • Fastape
  • Segment Tracker
• Medical/Surgical Device
  Practice Area
• Roper Global Diabetes
  Practice Area
• Customer Loyalty Research

Sales Force Effectiveness Practice Area

Gain critical insights for enhancing the performance of your sales force

GfK Healthcare’s Sales Force Effectiveness (SFE) Practice Area offers a suite of tools that uncovers potential concerns, provides internal accountability and helps in developing long-term solutions. GfK Healthcare’s experience in the SFE space has revealed that providing a comprehensive SFE plan is the best approach to helping clients better understand and identify their business issues and how best to address them.

Whatever your needs, our team of experts will help you identify which product, or combination of products, from GfK Healthcare’s SFE suite is right for you:

Detail Tracker – for continuous, scalable sales force tracking with actionable solutions

Detail Watch – for a longer, more in-depth survey with the speed and flexibility of the Web

Fastape – for a smaller custom study and initial deep dive into issues of concern, with rich verbatims

Segment Tracker – for guiding your marketing strategies with promotional segmentation that targets the individual needs of your physician stakeholders