• Custom Primary Research
• Syndicated Primary Research
  • Treatment Tracker
  • Syndicated Study List
• Managed Markets
  Practice Area
• Sales Force Effectiveness
  Practice Area
• Medical/Surgical Device
  Practice Area
• Roper Global Diabetes
  Practice Area
• Customer Loyalty Research

Multi-Client Primary Marketing Research

Navigate and anticipate the market with in-depth insights on market trends, physician practice patterns and competitive brand positioning

Available across more than 40 disease states, GfK Healthcare’s Therapeutic Class Studies (TCS) are based on primary market research and provide in-depth analysis of market trends, physician practice patterns and competitive brand positioning. Our TCS portfolio includes: TCS Physician Studies (TCS-MD), TCS Patient Studies, Roper Global Diabetes Program and Managed Markets Studies.

Therapeutic Class Studies are instrumental in helping you navigate and anticipate the market through actionable recommendations. The studies provide insights gleaned directly from practicing physicians and from disease-state sufferers to help you monitor the Four Ps: Products, Patients, Prescribing and Promotion.

Products

• Measures attitudes, perceptions and product usage among a representative sample of proven prescribers
• Analyzes attributes and benefits of currently available products and authenticates unmet market needs

Patients

• Provides market sizing, patient volume trends and shifts in treatment protocols
• Assesses patient severity and critical concomitant conditions that affect treatment choice

Prescribing

• Identifies influences on physician prescribing behaviors
• Anticipates the impact of new product introductions, regulatory actions and other significant market events on future prescribing

Promotion

• Delivers focused insights enabling customers to map the competitive landscape, track trends and craft messaging
• Presents feedback on the impact of promotional strategies and sales messages

Each comprehensive Therapeutic Class Study delivers marketplace intelligence

While each major section of a Therapeutic Class Study has particular value to each phase of your product’s life cycle, the report as a whole provides current and future dynamics of your market.

One TCS purchase can provide value across your entire organization

• Marketing researchers utilize study findings to validate current market beliefs and create the foundation for custom research.
• Brand managers find the studies helpful in defining physician-desired product attributes, in drafting promotional messages and in identifying areas of competitive advantage.
• New product developers rely on TCS to identify competitive strengths and weaknesses, evaluate therapeutic areas of interest and monitor the pulse of the market.
• Licensing and acquisition teams use the studies to efficiently and effectively analyze acquisition opportunities.
• Sales and training groups utilize the research to instruct sales forces on physician attitudes and inclination and to educate new employees on market dynamics.

GfK Healthcare is the authoritative source of trends in prescribing behavior, patient management and managed care decision making. As knowledge leaders, we provide:

• Strategic foundation to guide decision making
• Primary market research influenced and used by competitive health care companies
• Therapy expertise with physician, patient and managed care perspective
• Historical trends and norms (prior waves immediately available)