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GfK Healthcare: Redefining efficiency in health care marketing research

The realities of today’s marketplace demand a new model for conducting efficient and effective marketing research

GfK Healthcare is redefining efficiency in health care marketing research by assembling into one agency the best-in-class qualitative and quantitative marketing researchers from across the industry. We’ve harnessed a wide array of skill sets previously housed in three separate GfK health care companies and brought them together into one organization to deliver greater value, seamless service and unmatched innovation to you.

With resources to meet your brand’s needs at every phase in its life cycle – from pre-development qualitative research to tracking its success in the market – GfK Healthcare is the world’s leading provider of fully integrated health care marketing research. And with a 250-member team of health care research consultants and support staff in the United States, complemented by 250 other health care colleagues in GfK offices around the globe, we are also one of the largest marketing research agencies in the industry.

But being big doesn’t mean being slow to move or bureaucratic. On the contrary, our size allows us to put our strength to work and bring new efficiency to the world of health care marketing research.

GfK Healthcare has the critical mass to cover more therapeutic areas and invest in the development of more unique marketing research techniques than any other agency. Our resources enable us to handle research assignments of any scope – from single-focus domestic projects to large-scale global and cross-company research programs and initiatives, such as agency of record relationships.

For you, this translates into a greater efficiency that comes from partnering with an agency that can readily shape its resources to meet your every need, and most importantly, can leverage insights gleaned from one phase of research and integrate them into the next – all the while providing consistency in design, fielding, analysis and reporting.