• Quantitative Research
  • Price
  • Mystery Shopper
  • Copy Test and ATS
  • U&A and Segmentation
  • Brand and Image
  • Omnibus
  • Loyalty and Satisfaction
  • Product and Concept
  • Research Techniques
  • Fieldwork and Internal Operations
• Qualitative Research
• Retail & Technology

U & A and Segmentation

Strategic U & A Survey GfK Türkiye conducts goes beyond "classical U & A” studies and is an excellent operational tool for marketing, R&D departments and advertising agencies as:

• It identifies market levers and opportunities on strategic market segment.
• It provides custom-tailored results to offer strategic insight into marketing strategies across several sectors.
• "Classical U&A studies” often lead to information overload - Strategic U&A’s avoid this.

GfK NAVIGATOR® Based on U & A data, GfK's innovative tool GfK NAVIGATOR® identifies strategic consumer segments and market opportunities to invest in. GfK NAVIGATOR® provide actionable recommendations to take strategic marketing decisions: What to do? How to do it? Who is the target? GfK NAVIGATOR® is available for all consumer goods markets, service industries, business to business sectors.