Product and Concept
In the area of Concept & Product Evaluation, GfK Türkiye offers you a wide range of methods, services and tools on a world wide level. To meet clients needs GfK Türkiye is extremely flexible providing individually set-up test designs as well as a broad scope of standarized models. The range of solutions is aimed to screen out poor ideas and/or products early in the NPD process, identifying the correctable weaknessess and therefore, guiding clients to invest only in those ideas/products with the greatest potential. At the end, that means optimum use of client's R&D capabilities, marketing budgets and management time.
For the generation and building of new concepts and ideas GfK Türkiye offers innovative research approaches:
- Using GfK BUILDER® provides an early guidance on strongest opportunities of communication/product mix of any new product. Based on an holistic conjoint technique GfK BUILDER® identifies the most motivating ideas including the quantifiable contribution of each individual characteristic of a proposition.
- GfK CONCEPT CHALLENGER® Screening and GfK CONCEPT CHALLENGER® Evaluation are concept test approaches that identify the potential of product ideas in the early stage of product development. Key measures are purchase interest and in particular definite buyers, who serve as indicators for product potential.
- GfK PACK CHALLENGER® is a transparent approach providing a full understanding of the strengths and weaknesses of pack designs - impact at point of purchase, functionality, brand values, product communication, emotional connection with consumers.
