Price
GfK PRICE CHALLENGER® is an internationally standardized method to determine the optimum price for a brand/product in the competitive environment. With this tool, clients can analyze a wide variety of questions related to pricing and price changes. It is well-designed for all FMC goods and can be easily adapted to other areas.
The GfK PRICE CHALLENGER® is an international research approach which is used for single and multi-country surveys.
GfK OPTIMIZER® enables the companies to determine which price and performance features influence the buying decision, purchase relevant features and the critical price threshold, the strengths and weaknesses of concepts, optimal product offer for the relevant target audience and simulate different concepts ideas and look into their market chances.
