Omnibus
GfK Türkiye Omnibus surveys are conducted periodically with the participation of one or more clients. Companies from various sectors, targeting the end-users, participate in the survey with the questions they need the answers for. Since several companies share the costs of the survey, Omnibus reports are provided in return for a lower budget compared to adhoc research. As it is conducted periodically, companies can insert their questions whenever they like, in order to measure the perfomance of their brands, products and services regularly.
GfK Türkiye Omnibus Products:
GfK-Omnibus Turkey Represents whole Turkey including urban and rural regions. Face to face interviewing technique is used.
GfK-Omnibus Urban Represents urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus Women Represents women living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus Men Represents men living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus Parents Represents parents living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus Teenagers Represents teenagers of 13-19 age group living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus Elites Represents people of A and B socio-economic status living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus 50+ Represents 50 + age group living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus University Represents university youth living in urban Turkey. Face to face interviewing technique is used.
GfK-Omnibus Children Represents children aged 8-15 living in six cities. Face to face interviewing technique is used.
GfK-DailyBus Conducted with requested target groups using Computer Aided Telephone Interview (CATI) technique. Results are reported in one week.
