Loyalty and Satisfaction
Within this competitive environment customer loyalty is becoming one of the main factors for the long-term success for any company. A high level of customer satisfaction increases the possibility of longstanding customer relationships but it is not sufficient for customer loyalty. Customer loyalty does not only mean continuation of a customer relation, but also a positive development and intensification of this relation.
GfK LoyaltyPlus® is an approach to measuring and improving customer satisfaction and customer loyalty that identifies how to manage customer relationships more profitably. It takes into account both rational and emotinal ties of customers completely and provides management informations. It’s a new way to identify loyal customers who advocate a brand and key things that dissatisfy customers and what enhances customer loyalty towards the brand. It provides improving different strategy for every segment and enables to predicting future behaviours. It provides concrete indications for the improvement of a company’s position and for the specific increase of customer retention to your company.
