Brand and Image
A company’s brand typically accounts for over half of its total value. Consequently, brands and their strategic management have become one of the most important issues that companies face.
- GfK TARGET POSITIONING® - Analyzes and improves the strategic image positioning of brands and companies by uncovering the relevant image barriers and success factors for specific brands within the competitive environment. GfK TARGET POSITIONING® transforms the results into concrete strategic and operative recommendations for brand management. It precisely and reliably evaluates the strength of your brand and suggests positioning fields to ideally manage your brand.
- GfK Türkiye's Brand Assessment System evaluates the strength of your brand and improves the effectiveness of all your marketing activities.
