Press
Consumer Confidence Index Press Release
January 2010 results of the Consumer Confidence Index Survey, co-financed by the European Commission and GfK Türkiye, are published. Consumer confidence increased 6 points.
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Consumer Confidence Index Press Release
December 2009 results of the Consumer Confidence Index Survey, co-financed by the European Commission and GfK Türkiye, are published.
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10th Marketing Conference
GfK Türkiye attended the 10th Marketing Conference as the Official Research Sponsor on 10-11 December 2009. Qualitative Reseach Managers Burçak Gökbayrak and Zeynep Kırımlı presented the Whose Crisis? Research that identifies the smart consumers’ ways of coping with the crisis.
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GfK Türkiye 1st Photography Competition
GfK Türkiye organized the 1st Photography Competition between June and end September 2009. All employees of GfK Turkiye and the employees of all partners are invited to the competition. The subject of the competition was CURIOSITY. Results of the competition are declared in an Exhibition and Celebration Party organized in GARAJİSTANBUL on 4th November 2009.
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Sales and Marketing Perpectives in Business World Press Release
The results of the Sales and Marketing Perspectives in Business World Research are published. The study is planned and conducted by Management Centre Türkiye and GfK Türkiye. The aim of the research was to determine the actions taken by the companies after the economic crisis and to understand the business approach to sale and marketing. The research questioned the following; the effects of crisis on the sales and marketing world, sale focus in companies and actions taken to focus on sale in the companies, actions taken to motivate the sale teams, reasons for dropping sales, most important subjects of their agenda, marketing areas companies invest in.
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