GfK Türkiye
GfK Türkiye is the leading market research agency in Turkey. The company was established in 1987 and employs 200+ full-time employees. As a member of the multi-national GfK Group ranking 4th in the global and European research market and active in more than 100 countries on 5 continents, GfK Türkiye is in tune with all innovations and improvements in the research sector at the global level.
GfK Türkiye offers fact-based consultancy to support companies achieve sustainable growth in today’s competitive environment providing reliable data collection and insightful reporting that enables its clients to shape their business and marketing strategies.
From customer satisfaction to employee satisfaction, brand-image surveys to medical research, GfK Türkiye develops custom models for all marketing research types that meet clients’ needs, using the qualitative and quantitative technics. As for the retail sectors, GfK Türkiye provides audit of sales unit and price trends of a specific category / product / product feature / model at discrete intervals, in defined retail sales channels.
GfK Türkiye will continue to strengthen its innovative position in the sector by pursuing its succesful business strategy and by focusing on its 5 corporate values; "client driven”, "our people”, "innovation”, "global expertise - local knowledge” and "growth”.
