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GfK TEMAX Netherlands - Q4 2009

Dutch Market for "Technical Consumer Goods” suffered from the crisis

Amstelveen, 15 February 2010 – The market anxiously awaited the last quarter of 2009. Would December, in particular, be able to save the turnover of 2009? Although consumers did not seem to cut back on buying presents during the holiday season, the turnover of December 2009 did not meet the turnover of December 2008.

Some groups such as espresso machines and smart phones have been able to improve on sales last December. Total turnover of GfK TEMAX® of 2009 adds up to 9,4 billion Euro. This is a decrease of 7.3% compared to 2008. The fourth quarter 2009 is 4.8% lower than in 2008.

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The full report and press release for Q4 2009 are available to download in English and Dutch.

GfK TEMAX is a service from GfK Retail and Technology, the world's leading market researcher tracking technical consumer goods in more than 80 countries.

For more information, visit our website www.gfkrt.com.