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GfK TEMAX Italy - Q4 2009

Technical consumer goods: Back to growth

Milan, 12 February 2010 - The Italian Technical consumer goods market registers, in this fourth quarter, a turnover of EUR 6 billion (+3.4%). 2009 closes with a negative trend of -3.7% and a cumulative market volume of EUR 19,659 million.

Christmas holidays and the growth of a few products positively affect a market that ended the year negatively in almost all sectors. Consumer electronics show the most relevant increase, positive trend has been registered in Office equipment and Telecom. Major, Small domestic appliances and IT continue to decrease; Photo is the only sector that registers a two digit decrease.

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The full report and press release for Q4 2009 will soon be available to download in English and Italian.

GfK TEMAX is a service from GfK Retail and Technology, the world's leading market researcher tracking technical consumer goods in more than 80 countries.

For more information, visit our website www.gfkrt.com.