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GfK TEMAX Germany - Q4 2009

Technical consumer goods market improves despite crisis

Nuremberg, 11 February 2010 – The overall market for technical consumer goods in Germany was able to view the final quarter of the 2009 crisis year positively, having recorded a market volume of EUR 12.5 billion. This is the greatest ever measured in the history of the GfK TEMAX index.

The fourth quarter closed with sales growth of 4%, and as a result the year as a whole ended with 1.1% growth and a pleasing total volume of EUR 42.2 billion. In particular, information technology, small and major domestic appliances and consumer electronics recorded sales growth at the end of the year. However, the photographics segment was not able to maintain the positive trend of the previous quarter, and the telecommunications and office equipment & consumables sectors suffered further declines in sales. 

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The full report and press release for Q4 2009 are available to download in English and German.

GfK TEMAX is a service from GfK Retail and Technology, the world's leading market researcher tracking technical consumer goods in more than 80 countries.

For more information, visit our website www.gfkrt.com.