GfK TEMAX Poland - Q4 2009
GfK TEMAX®: the fourth quarter of the 2009 market has not compensated for the weaker first three
Warsaw, 16 February 2010 – Following the seasonality of the technical goods market, the fourth quarter of 2009 outperformed
the other quarters of the year. However, these good results were not enough to compensate for the weak results of the first three quarters and the year as a whole closed 11.5% down compared to 2008.
In the fourth quarter of 2009 the total market of the technical goods market monitored by GfK TEMAX® reached PLN 7.2 billion. This performance is 16% lower compared to the analogical period of the prior year. As many as three market sectors: IT equipment, Telecommunications and Photo noted the decline at the level of 19%. The Major Domestic Appliances and Consumer Electronics exhibited slightly better results, dropping by 15% and 17% respectively. Small Domestic Appliances (-7%) and Office Equipment and Consumables (-2%) were the only sectors that maintained a singlefigure level of the decrease.
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The full report and press release for Q4 2009 are available to download in English and Polish.
GfK TEMAX is a service from GfK Retail and Technology, the world's leading market researcher tracking technical consumer goods in more than 80 countries.
For more information, visit our website www.gfkrt.com.
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