• Africa
• Asia Pacific
  • Australia
  • China
  • Hong Kong
  • Japan
  • Korea
  • Malaysia
  • Singapore
  • Taiwan
  • Thailand
• Eastern Europe
• Western Europe
• GTME
• LATAM

GfK TEMAX Japan - Q4 2009

Technical consumer goods market increased, thanks to Eco-point program

Overall the market for technical consumer goods in the fourth quarter of 2009 recorded 2.21 trillion yen, an increase of 9.0% from the same period of 2008. The Eco Point Program continued to boost the sales of LCD TV's and Refrigerators, with the CE and MDA markets increasing by 17.6% and 9.1% respectively.

 

On the other hand, the Photography market decreased by 14.2% due to the price reduction in DSC. Although the IT market decreased by 14.1%, it starts showing a price increase in the consumer channel after the launch of Windows 7.

Click image to enlarge

The full report and press release for Q4 2009 are available to download in Japanese and English.

GfK TEMAX is a service from GfK Retail and Technology, the world's leading market researcher tracking technical consumer goods in more than 80 countries.

For more information, visit our website www.gfkrt.com.