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GfK TEMAX Australia - Q4 2009

Consumer spend unshaken at Christmas

Sydney, 12 February 2010 – Despite three months of consecutive interest rate hikes and a small subsequent downturn in consumer sentiment, Australians remained positive with their spending on technical consumer goods in quarter 4, up 4.0% versus quarter 4, 2008. This brings Australia's total spend in this marketplace to $19.4 billion in 2009, 7.1% higher than 2008.

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The full report and press release for Q4 2009 are available to download.

GfK TEMAX is a service from GfK Retail and Technology, the world's leading market researcher tracking technical consumer goods in more than 80 countries.

For more information, visit our website www.gfkrt.com.