Services
GfK Research Matters offers a variety of services to assist pharmaceutical companies when they need to make business decisions such as:
- Market opportunities and unmet needs evaluations
- Market potential evaluations/in-licensing
- Market segmentation (patients/physicians)
- Global pre-launch positioning and communication strategy development
- Competitive analyses
- Product pricing (price scenario modelling)
- Communication development and message testing
- Detail aid/advertising/logo development and testing
- Brand launch and brand performance tracking
- Image and sales rep tracking
- Formulation, device handling and packaging development
Learn about the services we offer to support these initiatives by navigating the tabs on the right-hand side of this page or by clicking on the links below:
- Global Ad Hoc Research
- Specialist Target Groups
- Handling, Device and Packaging Testing
- Communication Development and Message Testing
- Segmentation
- Brand Tracking and ATU
- Oncology Treatment Tracker™ Studies
- Methodologies
