Privacy Statement/Conditions

Welcome to the GfK Research Matters web site.

We at GfK Research Matters are committed to maintaining the privacy and security of the Personal Information of all the visitors to this web site. As a part of that commitment, GfK Research Matters is in the process of implementing our updated Privacy Policy for Domestic and Global Information and Information Privacy Statements to reflect the current needs of our visitors to know what information about them we collect, why we collect it, and where it goes. We encourage you to read this Information Privacy Statement and our Global Information Privacy Policy. In addition, as a member of the Council of American Survey Research Organizations ("CASRO”), the professional trade association of survey research companies, GfK Research Matters adheres to the mandated CASRO Code of Standards and Ethics for Survey Research. You may visit CASRO, and view the CASRO Code, at www.casro.org.

At this web site, GfK Research Matters does not actively initiate any collection of any individual information. We passively collect information that is automatically sent to us by your web browser. This information typically includes your domain name (the site after the @ in your e-mail address). It may also contain your user name (the name before the @ in your e-mail address). The amount of information sent depends on the settings you have on your web browser; please refer to your browser if you want to learn what information it sends. At this page we do not actively seek to identify any individual visitor, with the exception of investigating security breaches or cooperating with authorities pursuant to a legal matter.

We use the information we automatically receive from your web browser to see which pages you visit within our site, which site you visited before coming to ours, and where you go after you leave. We at GfK Research Matters can then develop statistics that are helpful to understanding how this site is used by our visitors. This statistical data is interpreted by GfK Research Matters in its continuing effort to present the web site content that visitors are seeking in a format they find most helpful.

GfK Research Matters will not use or share, either within GfK Research Matters or with a third party, any information collected at this page for direct marketing purposes. Because of the nature of the Internet, we may transmit the information to another country, but within GfK Research Matters, for purposes other than direct marketing, such as for storage, or because of where our servers are located. We may also use it to investigate security breaches or cooperate with authorities pursuant to a legal matter. We may also remove all the personally identifiable information and use the rest for historical, statistical or scientific purposes.

If you e-mail us, you are voluntarily releasing information to us. Your e-mail address will be used by GfK Research Matters to respond to you. We will not use the information that can identify you, such as your e-mail address, for direct marketing purposes.

In addition, we may have collected similar information from you in the past. By entering this website you are consenting to the terms of our information privacy policy and to our continued use of previously collected information.

In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of GfK Research Matters, or a GfK Research Matters business or business unit, information GfK Research Matters has collected about you may be sold or otherwise transferred. However, this will only happen if the party acquiring the information agrees to be bound by the terms of GfK Research Matters' privacy policy and the notice provided to you when the information was collected.

For your convenience, this page may contain certain hyperlinks to other GfK Research Matters pages as well as to web sites outside GfK Research Matters. While GfK Research Matters has posted an appropriate Information Privacy Statement throughout our web site, we can make no promises or guarantees regarding data collection on the hyperlinked pages and sites that are not owned by GfK Research Matters. We therefore recommend that you read the privacy policy/statement for each site you visit.

If you are concerned about our use of your Personal Information, please contact us at healthcare.inquiries@gfk.com, with the subject line, "privacy.”