GfK Research Matters
GfK Research Matters is a global health care marketing research agency based in Basel, Switzerland. Through extensive experience and country-specific knowledge of health care systems, structures, reimbursement processes and medical practices, we support global product teams to develop successful global launches for new products and new indications, re-launch products or to improve the performance of existing brands.
Research Services
From global ad hoc research spanning nearly every methodology to handling, device and packaging testing to segmentation, brand tracking and ATUs, GfK Research Matters has a research solution for your business challenge.more >>
Therapeutic Areas
Our in-depth marketing research expertise spans more than 30 disease states and includes particularly extensive knowledge in oncology, COPD/asthma/respiratory and transplantation.more >>
Staff Profiles
Get to know the backgrounds and specialties of the entire GfK Research Matters global research team, including senior management and research staff of all levels.more >>
What's New
Coming soon! A recap of our time at ASCO, the international gathering of oncology professionals.