• Sales Force Effectiveness Tools
  • Detail Tracker
  • Detail Watch
  • Fastape
• Multi-Client Research Tools
• 2007 Study List
• 2008 Study List
• Custom Primary Market Research
• Medical/Surgical Device Research
• Roper Global Diabetes Program

Detail Tracker™

How can Detail Tracker help me gauge my sales reps’ performance?

Powerful, flexible and remarkably cost-effective, Detail Tracker enables you to understand how effectively your sales reps are performing – and take action to improve their results.

Reflecting the results of more than 225 Sales Force Effectiveness (SFE) and message recall programs per year, GfK Market Measures’ Detail Tracker offers custom subnational and continuous collection of feedback from more than 19,000 target physicians across multiple specialties and nine therapeutic categories.

How can I gain action-ready insights for improving sales results and ROI?

Typically conducted as a syndicated, multiclient data collection program, Detail Tracker:

• Uses standardized surveys that enable you to create norms and benchmarks and trend information over time and across competitors
• Can be supplemented with additional questions to meet your specific requirements
• Offers easy-to-read reports providing key insights and a standard "report card” across brands, therapeutic categories and sales forces

Additionally, GfK Market Measures has invested in a scalable infrastructure to support client-specific physician alignments and customized reporting based on our syndicated data collection. Today, the system tracks more than 3,000 client-specific physician quota groups, giving our clients access to their own target physicians.

Detail Tracker offers a wealth of benefits that helps you improve sales results:

• Access to your target physicians – Detail Tracker reaches the physicians who are important to you. Depending on your needs, we can recruit from your call/target lists or reach out to the AMA masterfile.
• Flexibility and consultative support – While our standard normative questions allow you to make critical comparisons, GfK Market Measures’ experienced research consultants can assist you in adding proprietary questions (on a fee basis) or customize your research on a regional level.
• Timely, actionable insights – Detail Tracker continuously collects physician feedback and findings on a representative encounter and those results can be delivered in as few as seven days post-visit. Detail Tracker helps you identify the rep behaviors and actions that correlate to physicians’ intent to prescribe, so you can train and manage the behaviors that drive the most impact.
• Cost-effective solution – Detail Tracker’s syndicated "market basket” approach affords significant cost savings over custom research options.

How can Detail Tracker support my efforts across my organization?

• Market researchers gain insights about how well promotional messages are being heard and resonating with target physicians.
• Brand managers find the studies helpful in understanding the immediate impact of various marketing programs.
• Sales managers will better understand regional differences in sales force performance, identify best practices and isolate areas of concern.
• Sales training groups can utilize the results to train sales representatives on the behaviors that drive access, value and intent to prescribe.

Detail Tracker’s therapeutic categories include:

• Allergy
• Atypical antipsychotics
• Asthma
• Breast cancer
• Hypertension
• Lipids
• Prostate cancer
• Proton pump inhibitors
• Migraine