• Sales Force Effectiveness Tools
• Multi-Client Research Tools
  • TCS Physician Research
  • TCS Patient Research
  • Roper Global Diabetes Program
  • Managed Markets Primary Research
• 2007 Study List
• 2008 Study List
• Custom Primary Market Research
• Medical/Surgical Device Research
• Roper Global Diabetes Program

Therapeutic Class Patient Studies

How can Therapeutic Class Patient Studies help enhance the effectiveness of your marketing strategies and guide the physician/patient interaction?

GfK Market Measures’ TCS Patient Studies, comprising the TCS Patient Landscape Study and the TCS Patient Point-of-Care Study, are designed to provide you with a deep understanding of patient experiences, values and actions. With these insights, you can strengthen your patient targeting, segmentation and messaging strategies to influence the physician/patient interaction.

Each TCS Patient Landscape Study brings you the in-depth analytics you need to solve your greatest marketing challenges.

The insights revealed by our study help you:

• Understand patients’ attitudes toward their disease and its treatment.

• Ascertain drivers of and barriers to key healthcare attitudes and behaviors. Identify the triggers – beyond just the medical need – that drive early diagnosis, high compliance and brand loyalty.

• Create optimal targeting strategies that promote positive healthcare behaviors across the total treatment continuum.

• Develop promotional strategies that will reach those patients who are likely to start and stay with your therapy.

With the TCS Patient Landscape Study, you get a complete view of your patient audience.

Each study reveals:

• Patients’ self-reported views of symptom and disease severity

• Diagnostic triggers

• Treatment options and brand usage

• Compliance and persistence

• Brand loyalty, switching and the drivers behind them

• Information-seeking behavior and media habits

• Direct-to-consumer impact Physician/patient interactions

TCS Patient Point of Care Studies offer the perspective of the patient/physician interaction where it counts most—at the point of care.

The more focused TCS Patient Point of Care (POC) Studies help you understand the dynamics of the physician-patient interaction, right at the point of care. The studies are an ideal companion to the TCS Physician Studies and enable you to compare and contrast physician and patient perspectives so you can:

• Reveal synergies and disconnects in how these two critical stakeholders describe the treatment experience, prioritize treatment needs and define brand satisfaction.

• Ensure physicians are better, more supportive information sources to their patients.

Points of comparisons included in the TCS Patient POC Studies include:

• Symptoms and co-morbidities so you can align treatment priorities
• Compliance and persistency measures to understand reasons for non-compliance in order to educate physicians to manage patient expectations
• Brand attribute importance and satisfaction to ensure physician communications acknowledge patient needs

The TCS Patient Study provides a full range of deliverables, including:

GfK Market Measures is the authoritative source of trends in the patient treatment experience. The studies feature:

• Strategic foundation to guide decision-making
• Primary market research influenced and used by competitive pharma companies
• Therapy expertise with patient, physician and managed care perspective
• Historical trends
• Prior waves immediately available