• Sales Force Effectiveness Tools
• Multi-Client Research Tools
  • TCS Physician Research
  • TCS Patient Research
  • Roper Global Diabetes Program
  • Managed Markets Primary Research
• 2007 Study List
• 2008 Study List
• Custom Primary Market Research
• Medical/Surgical Device Research
• Roper Global Diabetes Program

Managed Markets Primary Research Studies

Proven industry experience

For more than a decade, GfK Market Measures’ Managed Markets Group has worked in partnership with pharmaceutical clients to provide valuable intelligence that helps guide their managed care strategies.

Our Managed Markets Primary Research portfolio comprises both multi-client and custom proprietary market research that assesses:

• Formulary and disease management
• Product use and policies in long-term care
• New product activity and acceptance by Managed Care Organizations (MCOs)
• Contracting and co-pay trends
• Access to prescription medications covered under Medicare and the spillover to commercial lives
• The impact of the Medicare Modernization Act (MMA)
• A full range of health care customer-related business issues

Unparalleled depth and breadth of experience

Our Managed Markets Studies draw insights from managed care executives, as well as pharmacists, physicians, patients, long-term care and hospital formulary decision makers and a number of other key managed care constituents.

In addition, GfK Market Measures’ depth and breadth of experience and renowned expertise across numerous therapeutic areas allow us to add actionable insights to every research report we deliver.

Providing significant advantages in developing managed care strategies for in-line and pipeline products

• We offer multi-client and custom studies covering major disease states and issues related to managed care that provide both the current picture and an outlook for the future.
• We recruit from our robust and continuously updated MCO database to provide ready access to key pharmacy and medical decision makers from large national and regional MCOs and Pharmacy Benefit Managers (PBMs), including those who provide Medicare Advantage Prescription Drug Plans (MA-PDPs) and/or stand-alone Prescription Drug Plans (PDPs) for seniors.
• We are able to access virtually all managed care audiences, including but not limited to MCOs, PBMs, hospitals, plan members, pharmacists, physicians and long-term care facilities.

Current multi-client research offerings:

• Current and future trends in MCO category management
• Managed care new product tracking studies
• Co-pay impact studies
• Long-term care market assessment
• Issue-focused research (including MMA Part D Market Impact Studies)