• Sales Force Effectiveness Tools
• Multi-Client Research Tools
  • TCS Physician Research
  • TCS Patient Research
  • Roper Global Diabetes Program
  • Managed Markets Primary Research
• 2007 Study List
• 2008 Study List
• Custom Primary Market Research
• Medical/Surgical Device Research
• Roper Global Diabetes Program

Multi-Client Research Tools

GfK Market Measures offers a comprehensive portfolio of multi-client research tools to help you understand dynamics within your market. Studies representing attitudes, behaviors and perceptions of your key stakeholders – physicians, patients, managed care decision makers – help you monitor current brand preferences and usage and determine attributes that drive product choices. We provide the most complete view of your market so you can develop integrated strategies that optimize your success across all of your targets.

A hallmark offering of GfK Market Measures' multi-client research suite are Therapeutic Class Studies (TCS). Available across more than 40 disease states, TCS are based on primary market research and provide in-depth analysis of market trends, physician practice patterns and competitive brand positioning. Our TCS portfolio includes: TCS Physician Studies, TCS Patient Studies, Roper Global Diabetes Program and Managed Markets Studies (including Impact of MMA).

Click below to learn more about our key multi-client products:

• TCS Physician Research
• TCS Patient Research
• Roper Global Diabetes Program
• Managed Markets Primary Research

How can Therapeutic Class Studies enhance my strategic and tactical market planning?

Available across more than 40 disease states, GfK Market Measures’ Therapeutic Class Studies (TCS) are based on primary market research and provide in-depth analysis of market trends, physician practice patterns and competitive brand positioning. Our TCS portfolio includes: TCS Physician Studies (TCS-MD), TCS Patient Studies, Roper Global Diabetes Program and Managed Markets Studies.

Therapeutic Class Studies are instrumental in helping you navigate and anticipate the market through actionable recommendations. The studies provide insights gleaned directly from practicing physicians and from disease-state sufferers to help you monitor the "Four Ps": Products, Patients, Prescribing and Promotion.

Products

• Measures attitudes, perceptions and product usage among a representative sample of proven prescribers
• Analyzes attributes and benefits of currently available products and authenticates unmet market needs

Prescribing

• Identifies influences on physician prescribing behaviors
• Anticipates the impact of new product introductions, regulatory actions and other significant market events on future prescribing

Patients

• Provides market sizing, patient volume trends and shifts in treatment protocols
• Assesses patient severity and critical concomitant conditions that affect treatment choice

Promotion

• Delivers focused insights enabling customers to map the competitive landscape, track trends and craft messaging
• Presents feedback on the impact of promotional strategies and sales messages

What does each comprehensive Therapeutic Class Study deliver?

While each major section of a Therapeutic Class Study has particular value to each phase of your product’s lifecycle, the report as a whole provides current and future dynamics of your market.

How can one TCS purchase provide value across my entire organization?

• Market researchers utilize study findings to validate current market beliefs and create the foundation for custom research
• Brand managers find the studies helpful in defining physician-desired product attributes, in drafting promotional messages and in identifying areas of competitive advantage
• New product developers rely on TCS to identify competitive strengths and weaknesses, evaluate therapeutic areas of interest and monitor the pulse of the market
• Licensing and acquisition teams use the studies to efficiently and effectively analyze acquisition opportunities
• Sales and training groups utilize the research to instruct sales forces on physician attitudes and inclination and to educate new employees on market dynamics

GfK Market Measures is the authoritative source of trends in prescribing behavior, patient management and managed care decision making.

As knowledge leaders, we can provide:

• Strategic foundation to guide decision making.
• Primary market research influenced and used by competitive pharma companies.
• Therapy expertise with physician, patient and managed care perspective.
• Historical trends and norms (prior waves immediately available).