Our Products

GfK Market Measures offers the cost-effective efficiency of multi-client studies—and totally original approaches, uniquely crafted to your requirements.

We provide a complete line of powerful services to support your product’s success across the total life cycle:

Optimize Sales Force Productivity

• Fastape™– The industry’s gold standard message recall tool for nearly 25 years, Fastape is a proven service that utilizes Interactive Voice Response (IVR) technology to deliver direct-from-physician insights—for both your own and competitive details—on the believability and credibility of messages, as well as the impact of presentations on prescribing.
• Detail Watch™- An innovative Web-based message recall tool that provides "real-time” access to your physicians’ reactions to the messages being delivered by your sales force.
• Detail Tracker™- A powerful syndicated, continuous sales force tracking tool for trending, evaluating and optimizing sales force effectiveness at the client’s regional alignment levels.

Assess Your Marketplace

• Therapeutic Class Physician Studies - Measure attitudes, perceptions and influences on product usage among a representative sample of proven prescribers. The studies deliver focused insights, enabling you to map the competitive landscape, track market trends and craft promotional strategies.
• Therapeutic Class Patient Studies– Offer comprehensive insights into the drivers and barriers of health care behavior and reveal vital intelligence about patients at different points along the disease management continuum. Patient studies help you fine-tune your promotional strategies, media selections and messages to grow key sufferer segments.
• Managed Markets Studies– Provide insights into the impact of managed care formulary and disease management practices, new product acceptance by Managed Care Organizations (MCOs), contracting and co-pay trends and counter-detailing and pull-through activities. These studies are critical resources for developing managed markets strategies.  Related issues-based studies examine the impact of the Medicare Moderization Act (MMA) and Medicare Part D and on MCOs, physicians, patients and pharmacists.
• Global Diabetes Program– The definitive global perspective on diabetes – The studies provide key information on every facet of diabetes from patient attitudes, demographics and health status to product awareness and usage, along with sources of care and information, including Internet-based resources.

Syndicated & Custom Research