• Sales Force Effectiveness Tools
• Multi-Client Research Tools
• 2008-2009 Study List
• Custom Primary Market Research
  • Product Concept Testing
  • Promotional Testing
• Medical/Surgical Device Research
• Roper Global Diabetes Program

Custom Primary Market Research

Guiding Your Decision Making with Our Quantitative and Qualitative Custom Research

With GfK Market Measures’ unparalleled project experience, you receive customized research that addresses your specific business challenges, provides new and deeper insights and supports your business decision making. From research design to questionnaire development, project management to expert analysis and reporting, our complete line of custom quantitative and qualitative services provides the intelligence you need to develop integrated strategies that ensure your product’s success.

Taking You Beyond the Data with Our Advanced Analytics

Drawing from our experience-proven toolkit, GfK Market Measures provides a full range of advanced analytics. Our marketing sciences team creatively supports your needs with the analytic tools best suited to your business challenges including:

• Conjoint and discrete choice analyses, with high-impact market simulation models
• Segmentation, including proprietary latent class approaches
• Bayesian networking
• Regression modeling using multiple modalities, including Shapley Value analysis of importance
• Partial Least Squares (PLS) and Structural Equation Modeling (SEM)
• Factor analysis
• TURF (Total Unduplicated Reach and Frequency) analysis
• Perceptual mapping employing high-impact visuals
• CHAID (Chi-Square Automatic Interaction Detector) analysis
• MaxDiff analyses of importance

Extending Your Medical Reach with Our Unparalleled Sample Access and Superior Data Collection

GfK Market Measure’s rich resources, relationships and recruitment capabilities offer a distinctive business advantage to healthcare and biotech marketers. Beginning with our field staff of 22 full-time professionals, together with exhaustive sample resources, we are equipped to reach your customer base. Our open architecture physician panel increases response rates, lowers costs and limits professional responders. Add to that our AMA licensee status and preferred provider agreements with leading physician community relationship and sample suppliers, and you have the greatest recruiting power available.

A pioneer and recognized leader in health care data collection approaches, GfK Market Measures utilizes all data collection methods, including the Internet, Interactive Voice Response (IVR) for health care and Computer-Aided Telephone Interview (CATI) capabilities to deliver timely – often real-time – insights from audiences ranging from highly specialized surgical professionals to nurses, patients and managed care.

Assessing Your Marketplace Potential with Our Product Concept and Promotional Testing

At GfK Market Measures, we have the capabilities to examine product concept testing and promotional testing from both the quantitative and qualitative perspectives. Our qual approaches delve deeply into your customers’ hearts and minds. Once their insights are revealed, we apply our quantitative techniques, adding the "nuts and bolts” to the process – to systematically measure and identify the optimal execution for your brand.

1.    Product Concept Testing

Quantitative – Concept Measures^SM

Qualitative – Flexible Toolkit for Product Concept Testing

2.    Promotional Testing

Quantitative – Promo Measures^SM – Promotional Testing

Qualitative – Flexible Toolkit for Promotional Testing