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TOPIC AREA: Sales Force Effectiveness

Beyond the Vital Signs and Into the Hearts and Minds of Your Physician Stakeholders

DATE: Wednesday, Oct. 29, 2-3:15 p.m. EST

It’s no longer enough to know what physicians are thinking. You really need to know why they think the way they do.

What if you could look deep into the psyche of your physician stakeholders and see what makes them tick and what their hot-button issues are? As a health care marketer, you can leverage this type of knowledge to enhance the effectiveness of your promotional messaging, as well as improve the performance of your sales force.

In a time when reduced sales forces and the pressures of restrictions from managed care organizations are the new reality, it’s never been more important – and more challenging – to sharpen your competitive edge. Join GfK Market Measures for this free teleconference as we examine the hearts and minds of your critical physician stakeholders and their differing needs so you can plan your strategies accordingly. If you want your sales reps to make the most out of every detail, this is a must-attend event.

By investing just an hour of your time, you will:

• Gain firsthand insights through our segmentation methodology that identifies various physician segments and the issues that resonate with them.
• Discover how, by understanding the differing needs of your physician segments, you will be able to drive deeper insights, more actionable strategies and accurate and tactical monitoring.
• Learn which health care marketers ranked best in sales force effectiveness.

Join us for this unique opportunity on Wednesday, Oct. 29., from 2-3:15 p.m. EST

UNABLE TO ATTEND? ACCESS THE ARCHIVED PRESENTATION RECORDING