TOPIC AREA: Sales Force Effectiveness

Portrait of a Valued Rep: Insightful Perspectives from
Healthcare Professionals on Their Most Valuable Sales Reps

DATE: Wednesday, October 3, 2007, 2:00 - 3:15 p.m. EST

What features distinguish your sales reps from the masses?

Healthcare professionals help paint a picture and share views on the key selling attributesof those who have mastered the art of becoming a "valued rep.” These insights will berevealed at GfK Market Measures’ new FREE teleconference, Portrait of a Valued Rep.

"Valued reps” make a memorable mark in a healthcare professional’s mind because they don’t just meet standard needs or deliver on routine requests; they stand apart from the average sales rep because they go above and beyond to provide true value to the customer.

Capture what healthcare professionals portray as the key selling attributes of sales reps who provide the most "value” – insights only available at GfK Market Measures’ new free teleconference, where findings from our proprietary 2007 Sales Force Effectiveness Study will be presented.

Gain a better perspective on the key selling qualities of "valued reps” that can drive change and improve performance, thereby optimizing your sales force in these dynamic times. Our presenters will artfully address a host of questions that are critical to your business issues including:

  • In the world of fewer blockbuster drugs, smaller sales forces and increased scrutiny on promotional spending, how can your sales force efficiently and effectively meet the needs of your customers?

  • How can you achieve a better understanding of your customers’ needs and use that knowledge to improve the quality of your sales force?

  • Are sales forces and their customers aligned in their respective views on key selling attributes, and if not, what are the biggest disconnects?

Don’t miss this opportunity to learn what characteristics depict a "valued rep” in the minds of healthcare professionals and how these key selling attributes can help your sales reps make a positive and memorable impression and ultimately improve performance.

Learn what characteristics depict a "valued rep” in the minds of healthcare professionals and how these key selling attributes can help your sales reps make a positive and memorable impression and ultimately improve performance on Wednesday, October 3, from 2:00 - 3:15 p.m. EST.

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