• Overview
• Management
• GfK U.S. Healthcare Companies
  • GfK Market Measures
  • GfK Strategic Marketing
  • GfK V2
• GfK Group

GfK U.S. Healthcare Companies

The GfK U.S. Healthcare Companies, comprised of GfK Market Measures, GfK Strategic Marketing and GfK V2, is the largest custom health care marketing research provider in the United States.

Collectively, the GfK U.S. Healthcare Companies have more than 250 employees, including some of the most experienced and insightful marketing research veterans in the industry, and service virtually all of the pharmaceutical and health care manufacturing companies in the United States, and many of the largest manufacturers abroad.

While coordinated under the GfK U.S. Healthcare Companies banner, GfK Market Measures, GfK Strategic Marketing and GfK V2 operate as separate companies, each with its own distinct set of core offerings, to provide clients with the broad range of competencies and critical mass necessary for responding to the complex global health care market.

As a member of the GfK Group (GfK = Growth from Knowledge), based in Nuremberg, Germany, the GfK U.S. Healthcare Companies is part of the fifth-largest marketing research provider in the world.  Established more than 70 years ago, originally as the nonprofit "Association for Consumer Research" and now with more than 115 subsidiaries and affiliates in 90 countries, GfK is a company with a long tradition of innovation and success.

Click here to learn more about the GfK Group.