The GfK Group
GfK is the fifth-largest marketing research provider in the world.
Established more than 70 years ago, originally as the nonprofit "Association for Consumer Research" and now with 115 companies in 90 countries and a current total of 8,700 employees, GfK is a company with a long tradition of innovation and success.
Its activities cover the three business sectors of Custom Research, Retail and Technology and Media.
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