GfK Custom Research
GfK Custom Research is one of the world’s largest, fast growing fact-based consulting firms. Ranked amongst the top 4 research groups GfK has 115 companies covering more than 100 countries ensuring a strong local market understanding and service.
Our view of the digital world
...is themed around research into new digital markets and lifestyles and digitally enabled research techniques. We provide a full range of integrated GfK solutions delivering comprehensive insights.
Take a look at our video.
GfK Research Summit
How do you effectively reach your customers in the Digital Age?
At 'The Digital Connected Consumer' marketers from Microsoft, Coca-Cola and others togther with GfK's experts addressed this critical question.
See below for highlights from our GfK Research Summit.
Videos currently available to watch
- Highlights from the Research Summit
- The mobile phone as a research tool
- From access panels to communities
- Web mining: fool's gold or uncut diamond?
- Social impact of consumers in the digital world
- Using mobile devices to get closer to consumers
- Where next for mobile research?
- Online surveys in the YouTube age
- Are Avatars the future of online research?
- Impact of marketing messages in social environments
Use the arrows to navigate to the respective video
Our Thinking
The impact of the digital world on consumers and how research is changing
GfK connect
Insight, innovation and ideas from our global network.
Click here to read about 'Mobile Research':
- The whole world in your pocket
- Bags of tricks and growth drivers
- Exploring the mobile world
- Smart telephone
- Shake to rate!
- Evolution of the consumer experience
- Beyond the crystal ball
- Emotions in the pharmaceutical business
- Print adverts make sense for tablets and eReaders
- and more
And click here for our special on 'Social Media' and 'Digital Data'
Sabine Winkler