GfK Consumer Panels - Panel research of the highest caliber
The GfK consumer Panel offers an excellent basis for a continual monitoring of the market and the target groups relevant to you. Furthermore, it allows for representative groups or specially selected samples to be surveyed quickly and decisively (for example buyers of a specific product) who are otherwise hard and expensive to survey.
Unlike many Access-pools which are falsely called Panels, the GfK Consumer Panel is has shown itself to be a reliable measure of current market attributes which are of interest through:
- High rate of return
- Low panel loss over time
- Reliable participation willingness of the panel participants
- Accurate representation of the targeted population
- Extensive information about the participants
Based on a decade of experience, comprehensive know-how and professional panel management, the GfK Consumer Panel is specialised in the collection of data in non-food markets and combines purchasing tracking and Individual surveys as optimally as possible.
The size of the panel additionally allows for the monitoring and analysis of ‘low penetration markets’ as well as innovations which may set trends tomorrow.
At present, GfK currently conducts consumer Panels in the following countries:
- Germany
- Austria
- Switzerland
- Sweden
- Denmark
- Holland
- Belgium
- Poland
- Italy
- Rumania
- Russia
- Slovakia
- Czech Republic
- Ukraine
- Croatia
- Great Britain
- Hungary
- Bulgaria
- Serbia Montenegro
If you would like more detailed information about our consumer Panels in different countries, we would happy to speak to you about it.
