• DIY & Gardening
• Electrical appliances
• Energy
• House & Home textiles
• Household contents
• Furniture & Kitchens
• New buildings & Renovations
• Sanitary goods

Market research in the field of bathrooms & sanitation

The GfK Sanitary-Panel and the GfK Bathroom furniture Panel provide businesses in the sanitary industry with quarterly information about the essential facts, trends, opportunities and risks in the sanitary market

 

Continually monitored in the sanitation market / product fields

• Bathroom furniture
• Showerheads
• Shower enclosures
• Shower panel and multi-function showers
• Bathroom fittings
• Mirror cabinets
• Toilet flushers
• Toilet bowls / WC ceramics
• Washbasins
   

Established solutions for the bath and sanitation industry

• GfK Sanitary Panel
• GfK Bathroom Furniture Panel
• GfK Renovations barometer
   

Our Services

• Monthly monitoring of purchases in the sanitary market
• Target group analyses
• Trend analysis and forecasting
• Individual surveys (national and international)
• Tailored consulting services
   

Field of Analysis

• Markets & market developments
• Target group and consumer profile
• Competition and their performance
• Media usage and the effects of advertising
• Product, price and distribution
• Customer satisfaction & after sales