• DIY & Gardening
• Electrical appliances
• Energy
• House & Home textiles
• Household contents
• Furniture & Kitchens
• New buildings & Renovations
• Sanitary goods

Market research & consultation for the furniture industry

Our customers (furniture dealers and producers from around the world) do not only profit from our industry expertise and our market data from both the GfK furniture panel and GfK kitchen panel, but also our insight from individual market studies and target group surveys.

 

The industry experts at GfK Living analyse the monthly furniture purchases of 20,000 representative German households from GfK Furniture Panel. The marketing data resulting from this is be analysed every six months with the essential quantitative data (market volume, market development, market share, distribution channels) and qualitative data (established furniture markets, product requirements etc).

Furthermore, we design and implement Individual market research projects for associations, furniture retail, furniture industry, as well as the suppliers of the furniture business.
 

Our advantages for your marketing success

• Our industry expert contact persons has worked in the furniture industry, and can deliver accurate insights and recommendations.
• The continual monitoring of the furniture market puts us in the position to identify the main opportunities, trends and risks for you and your business in the early stages.

• Unique problem solving, e.g. in the fields of market forecasting, effects of advertising and target group segmentation help to ensure your long-term marketing decisions.
   

 

Continually monitored goods in the furniture segment

• Upholstery (sofa sets, armchairs etc)
• Kitchen furniture (fitted kitchen, furniture etc)
• Bedroom furniture (beds, closets etc)
• Living room furniture (box furniture)
• Baby furniture and child bedroom furniture
• Dining room furniture
• Small furniture and one-piece furniture
• Hallway/cloakroom furniture
• Garden furniture
   

Established industrial solutions for the furniture and construction industry

• GfK Furniture Panel
• GfK Upholstery Panel
• GfK Kitchen Panel
• GfK Bedroom Panel
• GfK Living room Panel
• GfK Furniture clinic (minimizing the flop-rate through pre-tests)
• GfK Child furniture Panel
• International GfK House & Garden Monitor
• GfK Sales optimiser (Conjoint analysis)
• GfK Brand check (Trade fairs & optimising your market performance)
   

Our services for furniture retailers, industry and suppliers

• Continual monitoring of the furniture market on a monthly basis, surveying 20,000 German households on their previous furniture purchases (market volume, development and trends) 
• Target group analyses (GfK Target Selector)
• Survey of specifically selectable target groups (GfK TargetSelector)
• Trend analysis and forecasting (GfK ForeCast)
• Group discussions with (potential) customers and product-users (GfK FocusGroups)
• Individual surveys (national and international)
• Individual consulting services (GfK StrategyWorkshop)
   

Fields of analysis for GfK Furniture Panels and GfK Kitchen Panels

• Market development of the Furniture and kitchen market
• Branding perceptions & brand performances
• Target groups and consumer profiles (GfK LivingStyles)
• Information & purchasing behaviour of furniture purchasers
• Competition & their performance
• Product requirements and customer satisfaction
• Importance of specific distribution channels of the furniture industry
• Media usage & the effects of advertising (GfK Media Profiles & GfK Marketing Optimiser)