• DIY & Gardening
• Electrical appliances
• Energy
• House & Home textiles
• Household contents
• Furniture & Kitchens
• New buildings & Renovations
• Sanitary goods

House & Home textiles

Market research for the House & Home textiles market

Continual analyses of the markets and product fields 

• Bed linens 
• Bedding (pillow, covers) 
• Drapes (curtains, blinds) 
• Carpets (including different flooring types, e.g. laminate and parquet)
  
• Mattresses (including slats) 
• etc.
   

Established industrial solutions

• GfK Mattress Panel
• GfK Home Textile Monitor (in co-operation with the Home Textile exhibition in Frankfurt) 
• GfK Home Textile Professional Monitor (in co-operation with the Home Textile exhibition in Frankfurt)
• GfK DIY Tracking
• International GfK House and Garden Monitor
     

Our services

• Continual market monitoring
• Target group analyses
• Trend analyses and forecasting
• Secondary analysis / market enquiries
• Individual surveys (national and international)
• Tailored consulting services
   

Fields of analysis

• Markets and market developments
• Market share of the distribution channels 
• Market significance of different textiles / materials
• Target group and consumer profiles
• Competition and their performance
• Product, price and distribution 
• Media usage and the effects of advertising