• DIY & Gardening
• Electrical appliances
• Energy
• House & Home textiles
• Household contents
• Furniture & Kitchens
• New buildings & Renovations
• Sanitary goods

Energy

Continual monitoring of the energy market and energy projects

• Electrical lines
• Energy refurbishment measures (windows, thermal insulation)
• Ventilation 
• Community heating
• Heated floors
• Gas pipes
• Hot water systems
• Gas supply
• Heating devices (radiators)
• Heating systems
• Tiled stoves and fireplaces
• Chimney maintenance
• Renewable energy
• Solar collectors
• Electricity supply
• Thermostats
• Water supply
• etc.
   

Established industrial solutions

• GfK Renovations barometer (Development of energy renovation)
• GfK Energy Tracking (Change in behaviour of electricity purchases)
• International GfK House & Garden monitor
   
  

Our services

• Continual market monitoring
• Target group analyses
• Trend analyses and forecasting
• Secondary analysis / market enquiries
• Individual surveys (national and international)
• Tailored consulting services
   
  

Fields of analysis

• Markets and market developments
• Market share of the distribution channels
• Market significance of the different suppliers
• Target groups and consumer profiles
• Competition and their performance
• Product, price and distribution
• Media usage and the effects of advertising