• DIY & Gardening
• Electrical appliances
• Energy
• House & Home textiles
• Household contents
• Furniture & Kitchens
• New buildings & Renovations
• Sanitary goods

White goods

Continually monitored White goods

• Washing machines
• Tumble dryers
• Dishwashers
• Refrigerators/ Fridge-Freezer-Combinations
• Deep Freezers
• Electric Cookers/ Ovens/ Hobs
• Microwave ovens
• Cooker Hoods
   

Established industrial solutions

• GfK ElectroPanel, Germany
• GfK ElectroPanel, France
• GfK Elektro-Service-Barometer
• GfK OwnershipMonitor international
• GfK OwnershipMonitor on Health & Wellness
   

Area of analysis / main focus

• Markets and market developments
• Target groups and consumer profiles
• Advertising and its effect
• Media usage and the effects of advertising
• Product, price and distribution
• Customer satisfaction and after-sales
   

Our services

• Continual market monitoring
• Target group analyses
• Trend analyses and forecasting
• Individual surveys (national and international)
• Tailored consultancy service