Informative brochures about our market analyses

DIY & Gardening

Instrument / Survey	Description	Download
GfK GardenTracking	Continuous (yearly) monitoring of core information about (potential) buyers’ purchase, information and usage behaviour on a total market base. Central, implementable insights for securing and expanding your market position shall be gathered. 2,000 / 5,000 representatively selected households with gardens in the respective countries.	here>>
International GfK Home- & Garden-Monitor	Based on a unified methodology, we analyze the international markets around home and garden.	here>>

Electrical appliances

Instrument / Studie	Beschreibung	Download
GfK ElectroPanel	The GfK ElectroPanel observes the purchases of electrical appliances among 20,000 private households (26,000 households for selected SDA categories). These households represent the purchase behaviour of all 36,2 Mill. German households. The GfK ElectroPanel provides you with comprehensive information about quantitative and qualitative aspects of the whole buying process and the socio-demographic and psychographic structure of your customers. You achieve valuable consumer insights, e.g. from the sources of information used, the brand and outlet decision criteria, brand loyalty, the way of ordering, up to the after-sales services. The GfK ElectroPanel provides you with several add-on tools, e.g. consumer segmentations, ad hoc surveys among selected target groups, analysis of the media and internet usage of your customers.	here>>
GfK OwnershipMonitor Health&Wellness 2009	GfK Living observed the ownership of several health and wellness categories in Germany. The OwnershipMonitor provides you with valuable information about the penetration of products and brands, the age of the appliances in the households, the outlets, prices, frequency of use and the socio-demographic structure of the owner households. The survey was conducted among 15.000 private households in August 2009. Observed categories in the last recent survey: weather stations, water filters, blood glucose monitors, heart rate monitors, electr. massage appliances, electr. muscle / nerve stimulators, electr. air humidifiers/ dehumidifiers/ cleaners, scales, air condition, wake-up lights/ light therapy appliances, barbecue grills, steamers Several other health & wellness categories have been observed in former years. Please ask for more details.	here>>
GfK OwnershipMonitor international	The GfK OwnershipMonitor international observed the ownership of major and small domestic appliances in central Western and Eastern European markets. The OwnershipMonitor provides you with valuable information about the penetration of products and brands, the age of the appliances in the households, the outlets, prices and the socio-demographic structure of the owner households. Announcement: An update of the OwnershipMonitor international is planned in July 2010. The monitoring of additional categories and countries is possible. Please ask for more details.	here>>
Elektro-Service-Barometer	The Elektro-Service-Barometer measures the number, type and quality of repairs of major domestic appliances, vacuum cleaners and coffee/ espresso machines. The survey is based on the entries of 20.000 German households. The reported repairs are representative for all repairs of these appliances in Germany. You receive comprehensive insights all around the repair process and valuable information for the regulation of your after-sales services. The Elektro-Service-Barometer provides you with information about the number of repairs for each observed category and the respective brands, the costs, who carried out the repair, the quality of the after-sales service, the purchase of spare parts and other aspects.	here>>
GfK Living SustainabilityMonitor	Taking into consideration the increasing energy costs and the discussion about carbon-neutral consumers' behaviour, the issue of 'sustainability' gains in importance. In many categories, key words such as 'energy efficiency' and 'climate protection' become more and more important within the information seeking and purchase process of end-consumers. Up to now, far too few information is available on which role these issues play for the consumers in different categories and countries and where companies should focus! GfK Living wants to look into the topic of 'sustainability' to identify the risks, opportunities and challenges for the brand success in the future. For this purpose, GfK Living run a study among 6.800 respondents in key Western European countries, USA, India, China and Brazil. The results will help you to adjust your brand to different aspects of sustainability and to be prepared for the upcoming requirement to provide environmentally friendly products.	here>>

Furniture & Kitchens

Instrument / Survey	Description	Download
GfK BedroomPanel	20,000 consumers monthly report all of their (furniture-) purchases made.	here>>
GfK FurniturePanel	20,000 consumers monthly report all of their (furniture-) purchases made.	here>>
GfK MattressesPanel	20,000 consumers monthly report all of their (mattresses-) purchases made.	here>>
GfK UpholsteryPanel	20,000 consumers monthly report all of their (furniture-) purchases made.	here>>

New buildings & Renovations

Instrument / Survey		Description			Download
GfK Renovation-Barometer		Detailed analysis half-yearly of the private renovation market (range, expenses, relationship pro-fessional / DIY etc.) on the basis of 20,000 households.			here>>

Household contents

Instrument / Survey		Description			Download
GfK Kitchen and cooking in Germany		Quantitative and qualitative survey of 5,000 representative private German households on their consumption behaviour for the kitchen and cooking (Kitchen equipment and furniture / cooking and baking trends)			here>>

Miscellaneous

Instrument / Survey

Description

Download

GfK BabyTracking

Continuous Tracking of core information about (potential) buyers’ purchase, information and usage behaviour on a total market base.

Central, implementable insights for securing and expanding your market position shall be gathered.

1,000 representatively selected German parents with children aging from 0 to 48 months as well as pregnant women.

here>>

Set bookmark/Recommend

Postal address

GfK Panel Services Germany
Division GfK Living
Nordwestring 101
90419 Nuernberg
+49 (0)911 395 4198
living(at)gfk.com

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