The range of products and services offered by the GfK Group comprises information services based on market research data. The Group has faced the challenges posed by increasing globalization and has put in place an organizational structure that enables the local GfK companies to respond quickly and efficiently to opportunities in the market. This also applies to the head office department, GfK Group Services. GfK SE functions as both the holding company and an operating unit. In Germany, the GfK Group’s network encompasses the parent company as well as ten consolidated, 19 associated companies and three minority interests. Worldwide there are 136 consolidated subsidiaries active in over 100 countries. The Group is based in Nuremberg.