GfK Group

The GfK Group is one of the largest market research companies in the world. The Group has a staff complement of 10,000+ employees working in 115 operating companies covering more than 100 countries of the world who deliver the knowledge on markets and sectors which our clients in industry, retail, the media and the service sector need for their decisions.

GfK. Growth from Knowledge

No future without a past

GfK is 75 this year. A perfect example of tradition and innovation
in harmony. The image section of this Annual Report has taken
us on a journey through time on the tracks of innovative creativity,
extraordinary events and exceptional people. Separate chapters
are devoted to seven of the most critical years for GfK. Each of the
contributions reflects a special year in the history of the GfK Group
and we hear from colleagues who witnessed the events at first
hand. The eye witness portraits were taken by Swiss photographer,
Michel Comte.

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